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Black hat SEO techniques are often deemed inappropriate in the Social Marketing Domain. Yes, it does boost an e-commerce website’s ranking because Black hat technique focuses only on search engines and not a human audience. What characterizes black hat techniques is the strong affinity to disobey SEO guidelines. Black Hat Techniques includes features like keyword stuffing, invisible text, doorway pages and unrelated keywords.
Effect of Using Black Hat Techniques:
The practice of using Black Hat Techniques is not wise. It provides short-term gains in terms of ranking but, if an e-commerce website is observed to have been using these spam techniques it is sure to incur the wrath of the SEO community. This will result in the website being banned from business.
A Closer Look:
Black Hat Techniques includes features like the following:
- Keyword Stuffing: Packing a list of keywords without any relevance to context on a e-commerce website is called keyword stuffing.
- Invisible Text: This is the practice of putting lists of keywords on white text on a white background to attract search engine spiders.
- Doorway Pages: A doorway page is an invisible door that is hidden from users.This is used to attract search engine spiders and trick them into indexing the website in SERPs.
- Unrelated Keywords: Unrelated keywords, as the name says is unrelated to the website that it is stuffed in. These unrelated keywords try to trick the Search engine spiders into ranking the website in the front page of SERPs.
Black Hat Techniques are effective. As mentioned earlier in the blog it helps an e-commerce website rank high in the SERPs. The effect is short term and an e-commerce engaged in Black Hat Techniques risk being banned from the business. An e-commerce can benefit only it plays by the SEO rules.