Sorry, nothing in cart.
Facebook advertising may be a pretty exciting experience. It offers plenty of business opportunities not only to corporations but also to individuals. Facebook ads mainly depend on demographics as compared to Google ads that depend on search intent.
Facebook permits you to surgically target your ad’s audience with a powerful array of settings like demographics, attributes and interests. Over the other network, Facebook is aware of its user’s gender, age, and likes that you’ll use to focus your ads on the most effective audience.
If you really want to create a community and engage with real users than start using Power Editor and follow these steps for creating audience list for Facebook Advertising.
Target Audience Size
Before diving into targeting options, be mindful about the size of target audience you want to target.
- Broad: Targeting larger audience means you will be showing your ads to large section of people who are less likely to be your customers. This will make your ad campaign less effective and will require hefty budget to reach your audience.
- Specific: Targeting small audience may also limit the effectiveness of your ads. Your ads might be seen by highly relevant people but will yield less profit as compared to time and money invested on ads.
- Clearly Defined: Your goal should be to land somewhere in between Broad and Specific.
Hence, try targeting somewhere in between the extremes i.e. 1,000 to 20, 00,000 people.
Identify location, age, gender and language of your audience
This is the primary stepping stone. There’s no use of creating a scrambled targeting strategy to target billions of people on Facebook. Smart thing is to simply spot the precise chunk that fits into your audience profile.
Depending upon your marketing needs you can narrow down your ad reach on the basis of criteria such as age, gender, location and language.
Creating Custom Audience
Custom Audience follows simple remarketing strategy. Here, you can target previously created custom audiences. You can upload a contact list that is aimed to target or exclude from your Facebook ads. You have newsletter subscribers, online buyers giving email confirmations. Basically, every business has a valid email database of customers which is fed to Facebook Ad Manager as ‘Custom Audience’. Facebook then tracks customers Facebook profiles that are attached to these email ids. This final list of Facebook profiles forms the custom audience that will receive your ads, posts and activities.
Creating look-alike audience
This feature is a lovely extension of the Custom Audience feature. It is look-alike information similar to Custom Audience and is auto build by Facebook. Parameters like profile, demographics, interests, and behavioral patterns used to create this look-alike audience are similar to Custom Audience.
Target Friends of your Fans
This is another effective technique that supports the old age strategy of ‘word of mouth’ and it really works wonders even in today’s world of social media. A brand posts an ad, not so interesting. But, if your friend likes it, suddenly you also develop an urge to like a page that has the touch of friend recommendation. If your fan consist of specific set of interest than even his friend is bound to have those interest set. Hence, your fans friend is also more likely to fall in your target audience bracket.