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Mobile app is an important part of e-commerce. People have moved on from websites to mobile application. In this era, an e-commerce mobile app forms a more beneficial form of SEO for e-commerce websites. There are many advantages that a mobile app gives to the users.
Benefits from the business point of view:
- Mobile apps increase the visibility of the business.
- E-commerce can forget about getting their communication stuck in the spam folders. Communication from the business will go to the consumer’s inbox.
- Mobile apps increase the business’s exposure across mobile devices.
- It is easy to connect with consumers on-the-go.
- It allows a business to have tools that are the basis of New App Economy.
- Mobile apps enhance a business’ social networking strategies.
Benefits from the consumer’s point of view are:
- The users have an easy access to the businesses inventory.
- Consumers are easily notified about the launches and more
- Mobile apps allow the consumer to have a one-touch access to contact information of businesses.
- Consumers can access directions to the business location on the go.
- Mobile apps enable users to have a fast, seamless appointment scheduling
- Easy communication with the customer service of a business.
Mobile apps give the users a lot of benefits than a mobile website. Mobile apps function offline but mobile web does not. The push notifications for direct contact with customers is enabled in mobile apps but mobile web do not. Mobile apps are visible on the phone screen but mobile web is not always visible. Mobile apps can be easily available in app store but mobile websites are not.
Mobile apps increase the convenience of the users. This helps e-commerce gain market without hassle.