ECommerce Insights Blog

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Upselling – An Effective Way to Optimize Your eCommerce Sales

Every ecommerce business struggles to raise its online presence and revenue but how an online presence can change the market for these businesses. Exactly what should be done to make it happen? You can raise the revenue of your ecommerce store by upselling because effective upselling will not turn your visitors off. Upselling is not about upgrading a product to a more expensive item but it exposes the customers to the options that they might have never considered. Upselling is a great technique that can help your bottom line and can give better experience to your customers if done correctly.

Basically, upselling is asking the customer to upgrade their current product they are buying by paying little more money. For example, if a buyer orders a medium sized cold drink from McDonals then he/she is asked to get a larger size by paying just 10 cents more. Upselling is used only with the customers who have already decided to make an initial purchase from an ecommerce store. If you try to sell additional items to the customers who have not decided to buy a product, you just might turn them away from buying products from your ecommerce store. But if a customer has decided to buy a product from you, half of your battle is over and he/she can be pursued to make additional purchase on his/her original item.

The most important thing that you need to keep in mind is that always make upsells related to the original product only. For example, offer a mobile case with a mobile phone, an optical mouse with laptop or a pair of sunglasses with a shirt for a little additional cost. Offer these types of incentives when a customer orders a product from your ecommerce store giving them reasons to increase their orders and get more profit on the deal.