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How To Leverage Twitter’s Vine To Promote Your Magento Store?

As per Twitter “Vine is a mobile service that lets you capture and share short looping videos. Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity.”

If you are a marketing manager there is a lot you can do, after the arrival of Twitter’s micro video publishing app on both Android & iPhone marketing managers can focus on creating short 6 seconds videos to showcase products, engage customers, build brand value or even display 6 seconds personalized message for products or services. It’s all depends upon your creativity.

These 6 seconds vine videos are pretty light and extremely easy to embed on your Magento store’s product pages. Not only they provide an added appeal to the products but also they helps your users to understand how the product look like in real life (not just an image).

Major eCommerce stores are slowly focusing on Twitter’s vine videos to showcase their product in a unique manner. These videos are not like conventional videos. Since the duration of these videos are short, you would notice that the creativity will win. You can leverage these vine videos as in long term they will prove a valuable marketing tool. Following are few ways you can use Twitter’s vine to achieve your marketing goals.

Showcasing Your Products On Vine

Using your Android or iPhone you can quickly capture different product views. With little experience you can either create simple 360 degrees product preview or stop motion masterpiece to display all products under any category. Take a look how Netaporter has used vine to showcase their shoes. Since these vine videos are powered with social sharing and embedding features they can easily give you much needed viral effect.

Or give then a 360 degree view of your products like the following

Since the announcement of Twitter’s vine many major eCommerce brands like NBC News, Urban Outfitters and Red Vines have already joined the bandwagon and the phenomenon is going to grow fast.

Magento Vine Video Ideas

There are numerous ways you can promote your Magento products, categories or entire store on vine. i.e.

  1. Create product videos to show how they look like in real life.
  2. Create category specific videos to showcase what kind of products customers should expect in it.
  3. Create store specific videos. e.g. if you are selling baby blankets choose the best blankets you have showcase them in an easy to understand manner and finally tweet the video with vine object.

Keep in mind that attention span of customers is going shorter and shorter so keeping them engaged with these short vine videos will be an added advantage. We would love to hear your views, ideas and experiences of using vine to promote your Magento store. Please leave us a comment and share your experiences with us.