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Checkout is the final stage that seals the deal on an e-commerce purchase. It is important that a checkout page is made as brainless as possible. There are many reasons why you must simplify checkout for your eCommerce success. A simplified checkout plays an important role in customer retention.
- An easy checkout makes the transaction easy for users. Whereas a complicated checkout process may trigger user to abandon cart and get away to another website which has an easy checkout process.
- An easy checkout process does not confuse the buyers. They know exactly what to do and how they are going to make the payment.
- An easy checkout process allows the user to make an easy payment without any complication.
- There are many times when an error occurs while the payment is made. A website that has a simple checkout process will allow the users to repeat the procedure without hassles. A complicated checkout will make the users think twice.
A checkout process that is easy gives the user a good shopping experience. This makes the user come back for purchases later and even recommend the website for it’s usability to the other users. Words travel fast and a website that has a complicated checkout may lose on customers because of the bad review that they have garnered. A process that leads to the transaction of money are always preferred if it is less complicated. It assures the user that there will be no loss of money because of the unfamiliarity of the process.
An ideal checkout process should consist of these steps.
- Add to Cart
- Review the list
- Card Details
- Process Payment
A checkout process should be so simple the users can go through it blind folded. Make checkouts easy and keep buyers close.