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Online Presence Management is an important branch of e-commerce. The e-commerce can be said to be incomplete with presence management. Online Presence management can be said to be the use of social media to keep a business brand well known online. This is a process that allows a business to draw traffic to their website. Online Presence Management is carried out using different ways.
- Web Design and Development:
Web design of a business makes it visually appealing to the users. A website that is appealing and easy to work in allures a lot of consumers because of the comfort level that it has.
Blogging can be said to be the expression of a business. Blogs make a business have a name and a face. It makes a business familiar to the consumers. Consumers who read the blogs feel comfortable to business with the e-commerce website. This increases sales and the traffic of a website.
- Search Engine Optimization:
Search Engine Optimization in simple words is the usage of keywords to increase its ranking and visibility. This is done through various ways. Using Keywords in domain name, strategic linking, title tags, etc are some of the popular SEO usage.
- Internet Advertising:
Internet advertising is a way of broadcasting products through the Internet.
- Reputation Management:
Reputation management works on maintaining a good reputation of the business. It keeps a track of opinion and expressed and works to delete negative opinions and bring to light the positive opinion of the website.
- Social Media Marketing:
Social Media Marketing is the use of social media to popularize a website.
Online Presence Management is an important part of the e-commerce business. An e-commerce business is incomplete with a Presence management working. Online Presence management is the foundation that holds up the e-commerce website and business.