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In terms of SEO (search engine optimization), white hat SEO techniques refers to the usage of optimization techniques, strategies and tactics that completely follow search engine rules and regulations. A website that focuses on ranking and relevancy is considered to be optimized for search engines using white hat SEO practices. This technique is often used by those who make long-term investment on their site. Some examples of white hat SEO techniques include link building, using keywords and writing impressive content for the potential readers. Let us discuss some white hat techniques in detail:
Original, error-free and well organized good quality content matters a lot in terms of SEO. There is nothing more valuable than unique well written content to optimize your site for search engines. You must be sure that you are not misleading your potential visitors and they must get the correct information about your products and services at your site’s description.
Use of appropriate keywords plays an important role when you are trying to improve search engine ranking of your website as a part of your internet marketing strategy. The most noticeable use of keywords during the process of search engine optimization is in the keywords Meta Tag located in the head section of the HTML code of the page. After choosing relevant keywords to the specific page they should be placed strategically in the title and description. In addition, keywords should also be used throughout the content of the page. Search engines give more weight to the first two hundred words within a page. Therefore make sure that keywords should be placed appropriately near the top of the page. Moreover, they should be placed proportionally throughout the page. Keyword density analyzer should be used to visualize the distribution of keywords throughout the page.
Quality inbound links
Having quality inbound links to your website help to lift the ranking of your pages in search engines. Good links from other web pages that are contextually relevant to the content of your page are regarded highly by the search engines.