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Although most of the successful ecommerce businesses do not like their goods being returned, but a return policy is an important part of ecommerce. Managing returns is not a new thing for the businesses and physical retailers have dealt with this policy since forever. Return policy varies from one retailer to another, some are known for a very friendly return policy but others make it very tough and customers struggle a lot while returning goods back to the merchant. Every ecommerce business has a set of return policies in place. If you haven’t yet implemented any return policy for your ecommerce business, make sure you keep these points in mind while creating one.
Do not accept all types of goods when returned:
Do not include all types of goods in your return policy but your list of exceptions should seem reasonable. For example, you can refuse to return all kinds of undergarments that have been worn even once by your customers. You can also refuse to accept the return of hazardous goods after they have been handled by your customers.
Set a deadline after which no returns will be accepted:
Although return period varies from 14 days to 90 days but a 30 days return period is quite common. Sometimes, you may have to compromise with the deadline and you should exclude the date of shipping or the date when the item was received by you from your 30 days. It is better to specify each and every detail clearly in your return policy to avoid conflicts.
If you have an ecommerce business but do not have a good return policy then you will not be able to survive in this competitive world. Having a solid return policy creates confidence in your buyers and shows that you are committed to the customer services. A comprehensive return policy minimizes the number of returns and keeps your customers coming back again and again.