ECommerce Insights Blog

Stay on top of it all and get ahead with useful articles, how-tos, tips and tricks on e-commerce.

Find Out Why Magento is The Favourite CMS For Ecommerce

Find out why Magento is a better CMS solution for your eCommerce store. Magento is one of the fastest growing eCommerce solutions in the world since 2008. It has the distinction of being the MOST popular CMS for e-commerce. As its an open source solution, there’s a large community of developers working day and night to ensure that the platform is up to date, fast and secure. With such a large number of Magento community members ,

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5 Tips to Improve eCommerce Product Page

Designing an eCommerce product page is as crucial as designing a website. Good and impressive product page plays a crucial role in the growth and success of any eCommerce website. It is your product page where a customer decides to purchase or not.  Don’t get overwhelmed by the fact that a customer has landed on your website and clicked on a product. A visitor is not converted into a customer until he buys anything from your website.

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6 Tips to Increase eCommerce Conversions for Christmas Season

Christmas is almost always the most profitable time of year for eCommerce sales. It is that peak retail period of the year when you see a significant increase in the number of orders & the average order size. In 2013, more than $62.11 billion were spent on the Internet before Christmas. And this year, Christmas sales are expected to be more than 23% of total eCommerce sales this year. Christmas is thus a key period for all online retailers.

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7 Ways to Easier eCommerce Navigation

Imagine yourself in a city you’ve never been to. Without a map, no GPS to help, you find yourself lost in a busy street. The longer you stay, the more frustrated you get. And when you finally escape out of it, you never wish to go back again to that city. Along with that you warn others too to not to visit that city. Same is the condition of the visitors who land on a website with poor or no navigation.

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Best Practices for Selecting Right Product Recommendations for eCommerce Landing Pages

The ultimate goal of an eCommerce website is to generate revenue and make profit. To accomplish this, an eCommerce store must find ways to attract more and more customers (web traffic) to their store and tempt them to become repeat customers to raise average order size & increase revenue. To achieve this objective an eCommerce store must lure customers with an attractive store-front, relevant product offerings & a hassle free shopping experience. Creating a warm,

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4 Best Practices For your eCommerce Retail Home Page

Do you know the components of a great eCommerce retail home page? No? Then you must take a look at below mentioned points to create one. Most of the eCommerce websites are based on an individual’s personal preferences. But there are some common practices that count for an attractive webdesign. And if your website is missing these common practices then you must now test them on your website. Following is a list of five such ‘must-have-features’

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How to move ‘My Cart’ from right to left?

Magento developers have the flexibility of determining the design of their store with the help of several changes in the settings and website’s code. Magento developers have the option of moving the My Cart box so that it may be displayed on the left side of the page. These modifications can be made with the help of following  steps:

1)      Login to your Magento account and get access to the backend panel of your store.

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How End of Season Sale Benefit eCommerce Businesses?

End of season sale is a method of increasing sales for short period of time. It is a great way to win business from your competitors. Sale promotion is a powerful weapon for companies of all sizes. End of season sale turns your dead stock into cash and draws new customers to your ecommerce store. End of season sale is a short-term strategy designed to:

  • Clear old stocks and make way for new stock.

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Upselling Techniques – The Best Way to Sell More & Earn More

In this competitive world, most of the new ecommerce businesses struggle to gain traction in the marketplace. Most challenging task for a businesses is to earn their potential customer’s trust. Although, many people appreciate the ease and convenience of online shopping but usually hesitate to buy from an unfamiliar ecommerce store. Fortunately, online businesses have some opportunities to win the trust of their potential customers. Upselling is a one such technique that help businesses to gain the trust of their customers and raise their revenues.

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The Most Basic of eCommerce Conversion Tricks

No matter how much efforts you put in to increase the traffic on your website, it is not enough until your visitors convert into customers. Equal efforts need to be made, to hold the visitor long enough til he converts into a customer.

In this article we are going to look into 4 basic ecommerce conversion tricks.

  • First impression is the last impression: Studies show, a visitor converts into a customer within seconds of landing onto your page.

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