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Off-page SEO is a technique to improve your website or webpage ranking on search engine results pages (SERPs) via content outside your website or domain. It need not be associated with the processes of link building. Off-page SEO is much more than just link building. Off Page SEO involves connecting with people and building trust with them. It could be through an online community, forum discussions or just guest blogging. The off-page SEO comes into the picture only when your website is ready and functional. Only then you can put these techniques to use.
Here are some of the most basic techniques of off-page SEO that can help boost your page rank and increase organic traffic on your website:
Creating an online community
All the potential online traffic needs to know about your existence. This is also known as building an online reputation. Social networking sites like, Facebook, Twitter, MySpace, Google+, etc. can help you build these communities. Your presence on these websites can help you connect with the masses, promote your product / brand, show them what you have to offer, share your story on day to day basis. Such active participation gives out a message to the people about your trustworthiness and reliability which in-turn builds your online reputation.
Another powerful tool used to connect with the online audience is “blogging”. The unique content included in the blogs commands high value in SEO. It may be your own blog or blogs written on other websites or blogging directories. One may also post comment on blogs written by others with a link back to your website. Having a blog of your own increases your online rating form SEO’s point of view.
Yet another effective way to drive traffic to your website is by participating in online forums and group discussions. Interacting and posting expert comments on various discussions display your knowledge & expertise in that niche. Participating in forums that allow using links as a part of your signature can pull organic traffic to your website.