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How Beneficial Google Adwords are for your eCommerce Store?

You may have often seen advertisements on the top of the search results and little ads on the sides. You may not click on these ads really often but they are displayed as a result of the keyword searched by you to help you get what you want. These advertisements are Google adwords. These are paid advertisements by Google which work on the model of pay per click (PPC). These ...

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Conventional Upselling Techniques for Your eCommerce Store

Conventional wisdom holds that the most effective time to sell to your client is immediately once a fortunate sale. If you’re not upselling or suggesting add-ons, you’re literally leaving cash on the table. What is upselling? When a buyer visits your online store and types in a search query, the item is displays along with its price. Also, some upgrades to the product are displayed. Showing the buyer that he can purchase ...

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Pros and Cons of Having a Mobile App for eCommerce Store

Smartphones have been ruling the market for a couple of years now. This has expanded the scope of sales through mobile applications as well as mobile compatible website. Mobile websites are searchable through mobile search engines and are compatible with all types of browsers. However, when accessing websites through mobile it renders poor browsing experience due to small smartphone screens. One thus requires either a mobile optimized version of the website ...

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3 Most Basic Techniques of Off-Page SEO

Off-page SEO is a technique to improve your website or webpage ranking on search engine results pages (SERPs) via content outside your website or domain. It need not be associated with the processes of link building. Off-page SEO is much more than just link building. Off Page SEO involves connecting with people and building trust with them. It could be through an online community, forum discussions or just guest blogging. ...

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How to Create A Return Policy for Your eCommerce Business?

Although most of the successful ecommerce businesses do not like their goods being returned, but a return policy is an important part of ecommerce. Managing returns is not a new thing for the businesses and physical retailers have dealt with this policy since forever. Return policy varies from one retailer to another, some are known for a very friendly return policy but others make it very tough and customers  struggle ...

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Google Tools to Effectively Optimize eCommerce SEO Campaigns

Before spending money on search engine optimization campaign for your site, try to increase its page rank with the help of Google’s free tools. In addition, to earn and secure ranking of your website for long term, you need a search engine friendly ecommerce site design that meets strict search as well as user friendly requirements. Optimize the important aspects of your ecommerce business and try to drive more targeted ...

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How Important User Generated Content Is for Your eCommerce Store?

Content marketing is a hot topic in the internet marketing world. With the growing importance of social SEO, content has become a new currency of the digital world. Since creating good quality content is very time-consuming and expensive therefore user-generated content is a more engaging and affordable way to produce content for the businesses without breaking the bank. The reports of a recent survey show that more than half of ...

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Should Breadcrumbs be Used on All Pages and Category Pages?

What are breadcrumbs? A breadcrumb is a section of a webpage that reveals user’s location within the whole website. On websites having large number of pages, breadcrumbs improve the chances of finding the website sections and pages. They usually appear on the top of the page and are coded by the webmaster. Where should we use them? Breadcrumbs should be used for large websites that have large number of pages. An excellent example ...

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How to Improve eCommerce Rankings With White Hat SEO Techniques?

In terms of SEO (search engine optimization), white hat SEO techniques refers to the usage of optimization techniques, strategies and tactics that completely follow search engine rules and regulations. A website that focuses on ranking and relevancy is considered to be optimized for search engines using white hat SEO practices. This technique is often used by those who make long-term investment on their site. Some examples of white hat SEO ...

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Why to Use Deep Crawl for Your eCommerce Business?

Online businesses believe that content is the most important thing for gaining more and more traffic for your store is by publishing fresh and authentic content. But, it has been observed that even with fresh content being constantly uploaded; the ranking of the website did not increase. Upon careful analysis using various tools, it has been observed the reason behind it. Search engine is constantly crawling the world wide web for ...

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Why Product Description is Important for Conversion Optimization?

Product Descriptions are the windows that allow a buyer to take a sneak peek into the Real deal. A website may have the best of products teeming in it but what makes these products worthwhile is the conversion rate that it makes. If a product description is able to convert every browser into a buyer it can be said to be the ideal product description. Why content is not enough? A product ...

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Shop and Win Offers – A Win-Win Situation

Many e-commerce brands are coming up with ideas that allow buyers to win something with their purchase. Well, if a business is giving out things for free how does it benefit at all? The shop and win offers that adorns many e-commerce websites are not something that is mindlessly put to attract traffic. It is a well planned strategy that brings the best for the e-commerce website. The first thing that ...

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Push Marketing – A Push for Success

Push marketing is a category of advertising. It is a strategy of marketing that pushes products towards customers. Push marketing is based on big-ads and attention attracting claims that are used to allure customers towards the products. Push Marketing strategies are traditional in nature. Push Marketing when defined on a broader scale can be said to be a marketing strategy that takes the product to the customer at the point ...

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Why E-Direct Mailers for eCommerce Advertising?

E-Direct Mailers are one of the growing medium of advertising in the e-commerce industry. Growing retailers have started to bank on e-direct mailers to increase the traffic in their website and businesses. E Direct Mailers are gaining in momentum with the increased successes in its campaign. An E-Direct Mailer never goes waste because these tailor-made e-mails are sent to those consumers who have earlier exhibited an interest and have themselves ...

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Pinterest for eCommerce – Increase the Chances of Your Products to Go VIRAL

Pinterest For eCommerce can prove to be a perfect combination for your ecommerce products to go viral. Pinterest can get your company enormous reach. Several aspects of Pinterest make it appropriate for ecommerce sites. The most important is its format, which is entirely visual. Through creating different pin boards, there is an opportunity to get direct attention to specific items. This harvests profits on products that might otherwise be too ...

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Tag Social Content to Increase Website Relevancy & Usability

Content tagging means providing context to the content. It makes the content look more specific and searchable for the user. It is becoming a crucial element of many group oriented tools, product and technology forums, skill sets or even personal interests. Important points while tagging: It is very important to give a trust worthy tag to your content as it can have good as well as bad effect based on the proper ...

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How Does Reviews and Testimonials Increase Webstore Credibility?

Why should you Publish buyer reviews and testimonials? Reviews and testimonials have a very vital role to play in ecommerce selling process. With the cut throat competition in the market and there is a considerable increment in the awareness of the customer while having purchases from any ecommerce store. Good reviews and testimonials increases the conversion rate as it clarifies all doubts the customer have before buying. Reasons for publishing buyer reviews ...

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Human Psychology – How to Bank on it for Profit Maximization

Human Psychology is a very integral part of Economics. Careful evaluation of what the current demands of the buyer are and what they will be in future determines the profits and loss of an Ecommerce store. Thus, human psychologists are employed to determine the changing trends of the buyers and their needs thus causing growth of the store. Using human psychology to determine the changing demands of the buyers Human psychology is ...

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