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Divergent Social Media Marketing Software For Your E-commerce Store

Today social media marketing has become a simple and technsavy way to promote products over the globe. A powerful software not only advertises your product successfully but also saves your economical input. There are a tonnes of promising softwares which finally turn out to be very expensive or they fail to fulfill the requirments of the companies. So, here are some of the softwares which are absolutely ...

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How Product Recommendations Help Increase Online Sales?

At present, product recommendation is one of growing feature across the ecommerce site owners. Product recommendations create a powerful impact on the visitors mind and converts them into buyer. This recommendation gives a personalized experience to customers and also gives highly relevant options of products and brand. Here are some advantages. The first advantage is that, it streamlines the product discovery. The customer would be having relevant recommendation that matches his tastes ...

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Importance of Breadcrumb Navigation in eCommerce

Why breadcrumb navigation should be used in ecommerce websites? Breadcrumb Navigation is getting more and more popular and important for webmaster specially in e-Commerce web design. Breadcrumb is a type of navigation that helps to find user’s location on a website. Many times breadcrumbs are overlooked in the designing process because a large number of people see them as something useless. But the truth is that breadcrumb navigation increases the usability ...

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3 Tricks to Boost Your eCommerce Conversion

In this competitive world, every ecommerce business is struggling to raise its revenue. But how this can be done? This can be done by knowing how to attract the customers to shop from your ecommerce store. Small businesses having little ecommerce capabilities should take effective steps to improve their ecommerce conversion. It is important to convert their marketing sites into selling locations. Moreover, they need to extend their customer base. ...

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How to Enhance eCommerce Sale With Discount Offers & Other Promotions?

For ecommerce businesses, one of the biggest challenges is to set them apart from the crowd. By creating effective proposals on the purchases, you can make your customers understand what makes you different from others. This will also help you to drive more revenue and increase conversions. By using such proposals, you can effectively compete in today’s competitive market without lowering the price of your products and services. The perfect ...

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Effective eCommerce Tools that Help You Win

Most of the ecommerce businesses are facing challenges in today’s competitive world. The first challenge faced by new ecommerce businesses is lack of traffic. If your website is not getting enough traffic, you will not be able to generate sales. Moreover, you cannot test the key components of your selling process without traffic. If you start big marketing campaign after testing your selling process, it will definitely convert maximum visitors ...

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Upselling – An Effective Way to Optimize Your eCommerce Sales

Every ecommerce business struggles to raise its online presence and revenue but how an online presence can change the market for these businesses. Exactly what should be done to make it happen? You can raise the revenue of your ecommerce store by upselling because effective upselling will not turn your visitors off. Upselling is not about upgrading a product to a more expensive item but it exposes the customers to ...

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Why are Detailed Product Images so Important for your eCommerce Store?

When considering product images, ask the question, what do you sell on the Internet? You may name your product, but what you really sell on the Internet is not your product; it’s the ‘image’ of your product. Thus, the quality of your product image is as important as the quality of your product itself. That's the reason why it is so important to have detailed product images on your ecommerce store. Keeping ...

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How Does Robots.txt file Help Improve Your SEO?

What is Robots.txt file? A Robots.txt is a file that prevent search engine bots from crawling certain pages of your website. The file contains a list commands that tells search engine bots which URLs they can or cannot crawl or index. How to use robots.txt files? Robots.txt file should be placed in the root directory of your website in order to tell the search engines which pages to skip and which to index. ...

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How Downselling can Optimize eCommerce Conversions?

Downsell also known as downselling is a technique used to acquire sales when the customer decides to back out from purchase by offering a similar product at a cheaper cost. There is no rocket science in ‘Any sale is better than NO sale’. This is the principle followed by the downsell technique. When a customer decides to leave a sale midway or not complete purchase, offering similar less expensive products could lead ...

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How Breadcrumb Navigation Increase Website Usability?

Breadcrumbs are an important feature of the e-commerce website. It makes browsing through the website an easy experience. On one hand breadcrumb navigation increase website usability & its user friendliness and on the other hand it improve SEO and help increase the website traffic. Here in this article we will learn how breadcrumb navigation is important to a website. Location Breadcrumbs help users to find their location on a particular website. It ...

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How to Simplify Checkout for your eCommerce Success?

Checkout is the final stage that seals the deal on an e-commerce purchase. It is important that a checkout page is made as brainless as possible. There are many reasons why you must simplify checkout for your eCommerce success. A simplified checkout plays an important role in customer retention. An easy checkout makes the transaction easy for users. Whereas a complicated checkout process may trigger user to abandon cart and get ...

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How Does Add to WishList Feature Help eCommerce Business?

Add to WishList feature is a customer interest arousing feature of e-commerce. This feature allows the user to make a stock of all the purchases that needs to be made at a given point of time. There are many reasons why customers like to shop through websites that have this feature. Convenience A buyer may like many products from all the sections of the website. A website that has this add to ...

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How to best use Robot.txt file?

The robot.txt file is the name given to file that contains a path that cannot be crawled by the search engines. It creates a file that keeps search engine away from it saying that it is private and cannot be crawled. A site owner through the following link can create a robot file: http://www.mcanerin.com/EN/search-engine/robots-txt.asp A robot link is a path that is used by site owners to protect a page from ...

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How Does Google AdWords Benefit Your eCommerce Business?

Google Adwords has successfully transformed e-commerce websites to business giants. Google adwords come with long-term benefits for a business. It has far reaching effects that are long term and benefits businesses with great results. In this blog, we will take a look at the benefits that Google Adwords has on an e-commerce business. 1. Small Investment: The benefits that Google Adwords bring in are huge when compared to the investment that ...

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Boost Your eCommerce Sales With Effective Upselling Techniques

The concept of upselling is considered as one of the most important unrealized opportunity for the ecommerce businesses. Upselling is the practice of offering a premium or upgraded version of a product to the customers. Upselling techniques usually involve the marketing of more profitable products but it can also be used to provide other options to the customers that were perhaps not considered. Suppose you booked an economy class trip ...

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Boost Your eCommerce Conversion With Quality Pictures

Designing your ecommerce store is not only making it look attractive but making it sure to generate great sales. You need to develop trust and confidence in your customers about your products and services. Your second goal should be to make sure that your customers can navigate quickly and properly through your website. Your site should be designed in such a way that your customers can find the item quickly ...

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‘Check Delivery Time’ To Plan Your Delivery

Check Delivery Time is a feature that every e-commerce websites has. This makes the transaction between the buyer and the seller transparent. Transparency is a feature that allow buyers to have a shopping experience that is free from hassles. Talking from a customer's psychological point of view, knowing when the product will be delivered gives a sense of security. Then shelling their money on online shopping seems worth. Check Delivery time ...

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